> ## Content Index > Fetch the complete content index at: https://conversion.club/llms.txt > Use this file to discover other available public pages before exploring further. # What Should Go on Your Order Confirmation Page? - URL: https://conversion.club/playbook/what-should-go-on-your-order-confirmation-page/ - Published: 2026-10-01T20:58:14.000Z - Updated: 2026-10-19T20:26:06.000Z - Description: The confirmation, what happens next, and a single offer. Every customer sees this page once, right after paying, and it's almost always the least developed page on the site. - Author: Jeremie Werner - Tags: Retain customers, #playbook, Post-Purchase, Checkout The confirmation, what happens next, and a single offer. Every customer sees this page once, right after paying, and it's almost always the least developed page on the site. --- ## The benchmark On Shopify, the Thank you page appears only once per order. When customers come back later, through the link in the email or from their account, they land on the Order status page, which is a different page. So count the Thank you page's views over a month: give or take a few, you'll get your number of orders. Then check what it produced over the same period, in accounts created or responses collected. The total is often zero. This changes how you fill the page. The information customers will need to read again, like dates and the tracking link, must also go in the confirmation email and appear on the Order status page, since they'll never see this screen again. What you only need to ask once, on the other hand, belongs here. Shopify's documentation sorts things the same way: the survey goes on the Thank you page, while the review request and the upsell go on [the Order status page, which people reopen while they wait](https://conversion.club/how-to-optimize-post-purchase-in-e-commerce-the-complete-audit/). ## The rule One action, chosen based on your current priority, because five offers on the same screen cancel each other out. --- ## The steps 1. The confirmation. State unambiguously that the order has been placed, then give the preparation, shipping, and delivery dates. 2. Tracking. Say when and how it will arrive, and make sure the confirmation email repeats the same dates, down to the day. 3. The single offer. Pick it from four: [create an account in one click](https://conversion.club/playbook/what-is-the-customer-account-for/), since all the information is already entered, [answer a question](https://conversion.club/playbook/how-to-collect-emails-without-offering-a-discount/), [refer a friend](https://conversion.club/playbook/how-to-set-up-a-referral-program-that-works/), or [add an item before shipping](https://conversion.club/optimizing-e-commerce-checkout-the-complete-audit/). On Shopify, that last add-on is better placed on the intermediate page that appears between payment and confirmation, using a compatible app. 4. Measurement. Divide the number of times the offer was used by the month's number of orders, which gives you an easy-to-read rate with no setup at all. 5. Rotation. Change the offer when your priority changes, and only then. Before any of this, place a real order on your site and take a screenshot of the page. Count the blocks, then tell your leadership: > "Our Thank you page is seen once per order, as many times as we had orders last month, and it asks nothing of anyone. I suggest we put a single question there for a month." --- ## The trap Two classic mistakes are well known: the default template nobody has opened since launch, and the catch-all page where everything that had no place elsewhere ends up. A third was added this summer. On August 26, 2026, Shopify automatically replaced the Thank you and Order status pages that hadn't been migrated, and the contents of the "additional scripts" field stopped running on them. A tracking pixel or an affiliate code pasted into that field may have vanished without any warning. Your test order also serves to check this: look at what displays, then at [what your measurement tools recorded](https://conversion.club/shopify-vs-ga4-why-your-numbers-never-match/). If you could test only one thing, ask the question "How did you hear about the brand?" The answers name what your measurement tools can't see, like a podcast, a friend, or a storefront. They're self-reported, since people cite what they remember, and that's what makes them a good complement to your [ad tracking](https://conversion.club/marketing-attribution-under-a-thick-cloud-of-data/). Even experts get caught: in the specs for a Shopify migration led this year, the question was planned for the checkout, before payment, where it adds a field for someone who hasn't paid yet. On the Thank you page, it comes after the purchase is complete and delays nothing, and in our view it's the cheapest attribution data you'll get. #### Sources - [About Thank you and Order status page customization (Shopify.dev)](https://shopify.dev/docs/apps/build/checkout/thank-you-order-status?ref=conversion.club) - [About product offers (Shopify.dev)](https://shopify.dev/docs/apps/build/checkout/product-offers?ref=conversion.club) - [Upgrading your Thank you and Order status pages (Shopify Help Center)](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/upgrade-thank-you-order-status?ref=conversion.club) - [Additional scripts on the Thank you and Order status pages (Shopify Help Center)](https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/upgrade-thank-you-order-status/additional-scripts?ref=conversion.club)