The industry churns out content in bulk. Newsletters, LinkedIn posts, case studies, webinars. Everyone shares, comments, likes.
Yet when you really talk with the people who do this work every day, the conclusion is always the same: most of what circulates is unusable. Too generic, too theoretical, too disconnected from what happens on the ground.
Doing e-commerce means working within specific constraints, in an environment that never stops changing, and fast.
We're launching Conversion Club because we're convinced of one thing: there's no place that documents e-commerce as it's really done.
With its gray areas, its questions with no single answer, its debates that deserve to be had.
There's no place on the internet that takes the time to explain how people actually work, with which tools, using which methods, and above all why they make one choice over another in a given context.
By documenting what we learn, project after project. By starting from real situations rather than abstract theories. By accepting that there isn't always one right answer, and that this is exactly why we need to discuss it.
We call it a club because we believe you need to compare perspectives to really improve.
Reading how someone solved a similar problem in a different context is often more useful than mechanically applying a checklist that claims to work everywhere.
We'll talk about conversion in the broad sense. Of course, that means rates, journeys, business performance. But it also means transformation: how you evolve your practice, how you change your point of view when results force you to, how you keep learning even when you think you've figured it out.
The idea is to gradually build a base of useful, inspiring resources, made by professionals for professionals, with a commitment to making things clear without oversimplifying them.
If you're looking for miracle solutions, you'll probably be disappointed.
If you want to understand how things really work, you're in the right place.
Welcome.
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