E-commerce SEO and GEO: Get Found by Google and Cited by ChatGPT
Search and generative-engine optimization for online stores.
All SEO & GEO posts
Fashion and AI: From Inspiration to Purchase, the New Discovery Layers
Cosmos, Telescope, ShopMy, Daydream, Karma: these services each play a different role in the shopping journey. Understanding them shows what takes shape before anyone visits a store, and what e-commerce brands can improve right now.
Agentic Commerce: What Claude Does (and Doesn't Do) on Shopify
An assistant that recommends products can't necessarily take action. Shopify's open source project shows how to connect a conversation to a real catalog and cart, while leaving the payment to the customer.
Frequently Asked Questions About E-commerce SEO and GEO
What is GEO, and how is it different from SEO?
GEO (Generative Engine Optimization) aims to get a store cited in answers generated by ChatGPT, Perplexity, Copilot or Google's AI Overviews. SEO aims to rank in search results. The basics are the same (crawlability, structured data, clarity), but GEO puts more weight on verifiable facts, freshness and content that's readable without JavaScript. Agentic Commerce: Selling to a Robot.
Are AI Overviews live in France?
Yes, since July 22, 2026. A month later, Ahrefs measured a median 5.7% drop in organic CTR, up to 23% on the most exposed domains. Your organic numbers now include two audiences: humans and answer engines. AI Overviews in France: Two Audiences in Your Numbers.
How can you get your products cited by ChatGPT or Perplexity?
Make every fact machine-readable: price, availability, material, dimensions, delivery times, in plain HTML and in structured data Product. Answer shoppers' questions on the page itself. Then measure: Magellan gives you a GEO score in 2 minutes. Writing a Product Page for Humans and AI Agents.
What is agentic commerce?
An AI agent that searches, compares and sometimes buys on a person's behalf. It sees neither your branding nor your animations: it reads data. Since March 2026, OpenAI has dropped in-chat purchasing in favor of a discovery model based on product feeds (Agentic Commerce Protocol, Shopify). Getting Your Shopify Store Ready for Agentic Commerce.
Is traditional SEO dead?
No. AI Overviews draw on pages that already rank; without SEO, there's no GEO. What changes: generic informational queries bring fewer clicks, while brand, comparison and user-experience queries hold up. You need to measure the two audiences separately in GA4.
How do you migrate to Shopify without losing your search rankings?
With a comprehensive 301 redirect plan, built before the switch, that preserves the tags and content of the pages that rank, followed by three months of Search Console monitoring. Building a Redirect Plan and automating it with a Claude skill.
Is TikTok a search engine?
For a growing share of people under 35, yes: product discovery starts on TikTok, with its own ranking rules. A brand's SEO now includes social search. TikTok: The Search Engine Shaking Up Google.
Who is responsible when an AI agent gets it wrong?
The AI Act distinguishes between the model provider and the deployer who activates it. A merchant who puts an agent into service on their store is responsible for it toward their customers. The AI Act for E-commerce Merchants.