E-commerce CRO Resources: Checklists, Frameworks, Dashboards and Prompts
Free templates, checklists and dashboards for e-commerce teams.
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All resources
CRO Checklist: Download the Notion Database of 194 Checkpoints
How to Find Your Brand Archetype: The Complete LLM Prompt
Fashion E-commerce CRO: 20 Microsoft Clarity Patterns
Managing Your SEO Migration with Claude Cowork: The Essential Skill
International E-commerce Calendar: 30 Countries, 12 Months, 70+ Dates
Segment Your E-commerce Funnel with the CRO Dashboard
A Writing Framework to Optimize Your Product Page
Decision Framework: Shopify or GA4?
How to Get Your Shopify Store Ready for Agentic Commerce
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Frequently asked questions about the resources
How do you run a CRO audit on your store?
Check your data, read the funnel, then run each page through a grid ranked by impact and cost. The 194-point checklist covers the homepage, collection pages, search, product pages, cart, checkout and post-purchase, with quick wins first. The full method is public; the Notion database is for members only.
Why do the resources require signing up?
Because each one takes weeks of work drawn from real audits, and signing up lets us notify you when they change. Access is free and immediate, with no credit card. Signing up gives you access to all resources, current and future.
What's in the 194-point CRO checklist?
A filterable Notion database: 194 checkpoints spread across 7 areas of the customer journey, each with its estimated impact, implementation cost and the page it applies to. You duplicate it, check items off and prioritize.
Which KPIs belong in an e-commerce dashboard?
Conversion rate by step and by segment (device, source, new vs. returning), add-to-cart rate, checkout abandonment, average order value, return rate. The CRO Dashboard pulls them together from GA4.
Which AI prompts should you use for an e-commerce store?
The ones that start from your data: the brand archetype prompt reads your reviews and support replies to draw out a brand voice; the product page writing framework structures a description that both humans and AI agents can easily read.
Are the resources updated?
Yes, whenever the method or the tool changes (a new GA4 version, a Shopify update, new regulations). The update date appears on each resource and at the top of this page.
Can I share a resource with my team?
Yes, for internal use. For republishing or use in paid training, contact us.