Most value propositions are written from the brand's point of view. These two prompts take the customer's. The AI asks you 15 questions. You paste its answers into Claude to get a Value Proposition Canvas where every line is sourced or flagged as an assumption, plus three draft UVPs scored against each other.
What do the two prompts include?
- The presentation prompt: an 18-page PDF with the customer profile, scoring, the value map, a competitive analysis, three UVPs to challenge and the points still to verify.
- The summary prompt: a summary of the analysis, delivered in the conversation in under 450 words, with a comparison table and a recommended UVP.
- The 15-question brief, ready to fill in for your own brand (or to send to your client).
How does the Value Proposition Canvas prompt work?
- Run the prompt and answer the questions.
- Share your e-commerce store's URL
- The AI analyzes the site's key pages, then builds the canvas
Why are the results relevant?
- Answers are claims backed by a customer quote, a review or a data point. Everything else is presented as an assumption.
- One segment per canvas. If the brief describes five buying situations, the prompt picks one and explains why.
- The proposition is put to the test through a competitive analysis that confirms or rules it out
E-commerce Value Proposition Canvas example: a tinted serum
The example covers the tinted serum from an anonymized French brand, up against a low-cost brand, a pharmacy brand and a premium brand.
The clearest finding: the product page FAQ advises keeping your moisturizer and adding sunscreen, while reviews show customers buy the serum to simplify their routine.
Download the example your prompt will generate:
Get the prompts
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