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Advice, analysis and field experience to improve your e-commerce conversion: CRO, Shopify, SEO, acquisition and retention.

67 articles ·

Claude + Shopify: An AI Assistant for Your E-commerce Back Office

SEO & GEO Jeremie Werner

Fashion and AI: From Inspiration to Purchase, the New Discovery Layers

SEO & GEO Jeremie Werner

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Agentic Commerce: What Claude Does (and Doesn't Do) on Shopify

SEO & GEO Jeremie Werner

Why the Books Stop Reconciling After a Shopify Migration

Jeremie Werner

Black Friday 2026: Six Costly Myths

Acquisition Anca Bilbie

CRO and Brand Equity: The Missing Bridge on Most E-commerce Teams

Branding Robin Marzin

Digital Fairness Act: What You Can Still Do to Drive Conversion

CRO Robin Marzin

How to Analyze Your E-commerce Funnel in GA4: The Complete Method

Analytics Remi Migliasso

AI Overviews in France: Your Organic Numbers Now Reflect Two Audiences

SEO & GEO Robin Marzin

Tomy Ferreira (Payplug): "At best, payment is a badly framed topic."

CRO Robin Marzin and Tomy Ferreira

Special Report: The Primitive, a 1977 Idea That Shapes Your Conversions

ux Maxime Almy

Dopamine Sites: The Mirror E-commerce Didn't See Coming

ux Robin Marzin

Commerce.design: The New E-commerce Inspiration Platform

ux Robin Marzin

How to Optimize Post-Purchase in E-commerce: The Complete Audit

CRO Jeremie Werner

Showing 14 of 67 articles

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