Your brand has a voice. The question is whether you chose it. Brand archetypes are a system for locking it in: a core promise, a vocabulary, a list of things you never say, and a rule for settling every word in the customer journey, from the CTA to the abandoned cart email. We covered the full system in our guide to brand archetypes in e-commerce.
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Jérémie Werner
The problem is the usual way of choosing one: a brainstorm in a meeting, driven by introspection. You end up with a brand horoscope: flattering, interchangeable, unusable.
This prompt works the other way around: it deduces your archetype from your data, not from your moodboard.
It runs three tests: an analysis of the verbs in your customer reviews, the sentence your competitor could never publish, and the voice that comes out in your support replies under pressure. It then returns a dominant archetype, its taboos, and microcopy examples adapted to your customer journey.
