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Keep the commercial calendar

Playbook chapter on planning promotions and seasons so they do not catch you off guard.

6 questions

Questions

  1. When Should You Start Preparing for Black Friday?updated
  2. Which Site Settings to Freeze Before Black Fridayupdated
  3. How to Read Your Numbers After Black Fridayupdated
  4. What Christmas Order Deadline Should You Display?updated
  5. How Do I Get My Site Ready for the Winter Sales?updated
  6. How Do You Win Back Your Holiday Shoppers?updated

Further reading

Black Friday 2026: Six Costly Myths
Acquisition

Black Friday 2026: Six Costly Myths

by Anca Bilbie
Creators and Brands: A Power Relationship You Need to Learn to Manage
Acquisition

Creators and Brands: A Power Relationship You Need to Learn to Manage

by Robin Marzin
International E-commerce Calendar: 30 Countries, 12 Months, 70+ Dates
Members only Acquisition

International E-commerce Calendar: 30 Countries, 12 Months, 70+ Dates

by Jeremie Werner