It's hard to know which data source to use and when. This framework helps you pick the right source for the action you want to take. It's simple and binary.
This framework tells you which data to use for which decision. To understand why the two tools diverge, read why your Shopify and GA4 numbers never match. To learn which number to present to your leadership or how much of your GA4 conversions disappear with consent, the Playbook gives you the answer in a few lines.
