Jeremie Werner

Founder of Conversion Club · ikko

Founder of Conversion Club and of the ikko agency (Shopify Plus Partner). 20 years of design and e-commerce conversion for premium brands. Awwwards jury member.

Jeremie Werner

All posts by Jeremie Werner

Fashion and AI: From Inspiration to Purchase, the New Discovery Layers

Agentic Commerce: What Claude Does (and Doesn't Do) on Shopify

Why the Books Stop Reconciling After a Shopify Migration

How to Optimize Post-Purchase in E-commerce: The Complete Audit

How to Optimize Your E-commerce Cart: The Complete Audit

Fashion E-commerce Return Rate: How to Cut It Without Killing Your Sales

Optimizing the E-commerce Homepage: The Complete Audit

How to Optimize Ecommerce Site Search: The Complete Audit

How to Optimize an E-commerce Collection Page: The Complete Audit

Optimizing E-commerce Checkout: The Complete Audit

How to Optimize an E-commerce Product Page: The Complete Audit

E-commerce CRO Checklist: 194 Checkpoints to Audit Your Store

CRO Checklist: Download the Notion Database of 194 Checkpoints

Brand Archetypes: The System That Converts in E-commerce

How to Find Your Brand Archetype: The Complete LLM Prompt

How to Optimize Your Fashion Product Page: A Full CRO Diagnosis with Clarity

Fashion E-commerce CRO: 20 Microsoft Clarity Patterns

FOMO and Drop Strategies: Four Schools of Scarcity

How AI Is Transforming CRO, Too

E-commerce Email Marketing: A Complete Guide and Best Practices

E-commerce: The Complete Guide to Selling Internationally

International E-commerce Calendar: 30 Countries, 12 Months, 70+ Dates

Selling Internationally on Shopify: The Checkout Guide

Why UGC Matters in Your E-commerce Strategy

How Gymshark Built Its E-commerce Strategy: Community, Influencer Marketing and CRO-Driven UX

Agentic Commerce: How Do You Sell to a Robot That Doesn't Care About Your Branding?

How White Space Drives E-commerce Conversion

How to Get Your Shopify Store Ready for Agentic Commerce

All posts by Jeremie Werner

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